China coating brand list helps coating enterprises create strong brands

 

------Beautiful Chinese coating industry in action 2013 Chinese coating brand list

 

The "2013 list of Chinese coating brands" launched by this website in January 2014 is jointly sponsored by China coating magazine Co., Ltd. and Beijing Tu Bo International Exhibition Co., Ltd. after three months of nomination and application, a total of 265 enterprises submitted application materials to the China coating brand selection committee, and 288 brands were applied. The details are as follows:

 

（1） Brand category

 

1. There are 31 applied brands for the 2013 architectural coating award.

 

2. 45 applied brands for 2013 anti-corrosion coating award.

 

3. There are 19 applied brands for the 2013 wood coatings award.

 

4. There are 13 applied brands for 2013 automotive coating award.

 

5. There are 20 applied brands for the 2013 art coating award.

 

6. 21 applied brands for 2013 coating equipment award.

 

7. There are 37 applied brands for 2013 pigment and filler coating award.

 

8. There are 24 applied brands for 2013 raw and auxiliary coating awards.

 

（2） Enterprise category

 

There are 32 enterprises applying for the development potential award of the coating industry in 2013.

 

（3） Personal category

 

26 individuals applied for the 2013 coating industry business elite award.

 

（4） Education and training category

 

There are 20 enterprises applying for Bole award in the coating industry in 2013.

 

It is reported that the application materials of enterprises will be sorted and reviewed in April, and the results of 2013 China coating brand list will be announced in May.

 

There is no cost for the declaration, identification and listing of Chinese coating brands. The purpose is to fairly and fairly identify the declared enterprises, brands and individuals, and display a quality brand list to the public. From the perspective of communication, the proliferation of brand selection and the closure of promotion system are not conducive to the healthy development of coating industry; The list of Chinese coating brands identifies brands from three perspectives: as a product brand, as an organization brand and as an individual brand. This multi-dimensional perspective helps the public quickly clarify which perspective the "brand" corresponds to.

 

Brand has no value without consumers. China coating brand list will adhere to the perspective of consumers to measure and identify the declared product brand, organizational brand and personal brand. At the same time, it will vigorously publicize and promote the listed brands to the downstream industries and the public through the publicity platform of China Coating Industry Association and cooperative units, so as to help coating enterprises create strong brands. (Li Fang)